Our Principles

FLYING AT A HIGHER STANDARD

SAFETY

Our tours involve risks that are inherent to the activities. As much as possible, we strive to understand and mitigate these risks to ensure that every trip is operated as safely as possible. Please read more about our thoughts on safety here.

All flying is operated by Alaska Seaplanes under Part-135 operations.

TRIPLE BOTTOM LINE

Our goal is to be a profitable business that creates positive impacts in our community and in our environment. Read more about our efforts to support the Juneau Carbon Offset heating fund here.

WILDERNESS ETHICS

We recognize that the wild places of Alaska and that wilderness is a scarce resource. We aim to show restraint and respect for the places we visit and other wilderness travelers. Read more about our thoughts on Wilderness here.

DUTY OF CARE WILDLIFE

When seeking wildlife encounters, we recognize that we are in the animal’s home. We seek to be a neutral presence, and empower our guides to make decisions that prioritize the comfort and well-being of the animals over viewing opportunities because this will increase the safety of our operations, protect the long-term viability of wildlife viewing opportunities, and we believe it is the right thing to do.

We advocate and work for a better understanding of bears and other predators to reduce conflicts with humans. We also advocate for the wild places that these animals call home.

We are guided by the following quote from Henry Beston. “For the animal shall not be measured by man…They are not brethren, they are not underlings; they are other nations, caught with ourselves in the net of life and time, fellow prisoners of the splendour and travail of the earth.”

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